The arc, in their own words. Real dates, real messages.
10 JUNE 2024 · 18:49 IST
First contact. "Hey, Karim give mee your no."
Yogesh texts Suraj. The first message is the most famous line in business networking history: "Karim give mee your no." A partnership is born, but nobody knows it yet.
"Yogesh this side" — Yogesh, Day 1
20 JUNE 2024 · 23:47
The brief.
Suraj asks for competitor lists. The plan is laid out. Audiences, campaigns, lookalikes, A/B tests. The future of PopWheels is sketched on WhatsApp at 11:47 PM.
"So I'll check all things and then give you the quotation" — Suraj, still night 1 of 740+
22 JUNE 2024 · 10:34
appiekare.com goes live.
Yogesh sends the first website link. But: "Apan 1 new website bna rae h bhai." A new one is being built. The classic pivot is already in motion.
27 JUNE 2024 · 11:02
Instagram account activated.
Yogesh starts posting on @exoticgadgets.pro. Suraj's reply sets the tone: "Just try to give this desi vibes jara. So indian audience ko relate ho."
"Yee apna new insta account h Maine posting chalu krr di h Ispe" — Yogesh
30 JUNE 2024 · 15:17
The eternal payment gateway problem.
"Ho gaya payment gateway ka issue solve?" / "Nhi bhai 😞" — the first time. Not the last.
Paytm, Instamojo, Razorpay — inn tino jagah — Suraj's solution to every Indian payment problem
27 AUGUST 2024
The 106-message day.
The busiest day in the archive. 106 messages. The OTP share, the strategy talk, the desi touch debate. The day PopWheels was actually built.
26 OCTOBER 2024
90+ messages. Still shipping.
Orders, packing, couriers. The store is no longer a plan — it's a moving thing. Late nights become routine.
25 FEBRUARY 2025
80-message sprint.
Mid-winter. 80 messages. Whatever they were building, they were building it hot.
15 FEBRUARY 2026
The Pop Bricks pivot.
Suraj drops the Pop Bricks positioning. "LEGO's cheapest set in India starts at ₹800 for a tiny 60-piece kit. A mid-range LEGO set (300–500 pieces) costs ₹2,500–₹5,000. Only the top 10% of Indian households can afford regular LEGO purchases. PopBricks at ₹200–₹800 serves the other 90%."
A 50-50 partnership, the math of a ₹2,500 toy market, and a single message at 13:04 — the pivot was on.
5 MAY 2026
89 messages in a day.
Another marathon session. Whatever is shipping, it's shipping fast.
3 JULY 2026 · 00:11
"Can't expect anything less."
Suraj: "Definetly, can't expect anything less than that from myself and you!" Yogesh: "Yeah brooooo." Yogesh, two minutes later: "Macchane kaa h bc bhaut hoo gya h yee sab aab mere ko."
The most honest two-message exchange in 2 years.
5 JULY 2026 · 15:31
The archive ends. With a laugh.
Last message: "😂😂😂". Same as it ever was. 5,131 messages deep, the last note is still a laugh.
"Sunday morning ho gyi hai aapki abi" — Suraj, calling out Yogesh for being awake past noon on a Sunday.